8/31/14

Game of Phones: A Song of Business and Social Network

This September commences a variety of new Smartphones. The iPhone 6 came out a week ago, with larger Sapphire crystal screens, faster A8 chip and a slimmer look. Similarly, Samsung, the Korean tech giant, rivaled Apple by releasing Galaxy Alpha and Note. No doubt soon many of these mobile devices will go to the hands of many readers, and join our campus and classrooms. However, besides the security crises of Cloud service that sparked recently, you also need to consider other important aspects about using a Smartphone.

Some may regard Smartphone as merely a convenient device for communication. But in retrospect, the Smartphones business and social apps, have casted revolutionary impacts to the human society. Last century, a talented Archaeologist V. Gordon Childe notified in his book “Man made himself” that human beings “progress” by changing economy patterns. The transformation of subsistence, such as from hunter-gathering to farming, is revolutionary to human history because it can influence the way people forming society. From this perspective, we may consider the use of Smartphone as a new revolution, which reshapes our ways of subsistence, social networking, and self-identity.     



The Smartphone Economy: No More Jobs  
The use of farming technology, as noted by Childe, transformed the human subsistence and economic structure. From the last decade, Smartphone becomes the most dominant consumer product in global economy, regarding its high popularity, profit, and replacement cycle.

According to research by Gartner, worldwide Smartphone sales to end users have reached 968 million units by 2013. That is, about 13.74 percent of the world’s population shopping for a Smartphone. Moreover, Smartphone earns a high gross margin. Information company IHS Teardown  reports that a Galaxy S4 LTE version costs $241 to build while the sale price is more than $700.

Furthermore, according to a study by Recon Analytics, the handset replacement cycle is less than 2 years in the States, making the Smartphone the most influential business in today’s world economy. 
And as Smartphones become embedded with functions such as a camera, radio and a game console, many jobs that once create devices with functions that Smartphones now have are being affected.

There is no right or wrong about evolution, but the problem for Smartphone business is, those who lost their jobs could not replace for a new one. As the Smartphone business creates profits, the industry did not reciprocate for more jobs in America. For instance, companies such as General Electric provided 400,000 work opportunities, and Kodak offered more than 140,000, according to The New York TimesIn contrast, Apple employs only 43,000 people in the United States in 2012. A more striking example occurred when Instagram was sold for a billion to Facebook in 2012, there were only 13 employees.

Jobs that could be stay in our nation are flow oversea to lower down cost of production. Apple’s contract assembler Foxconn hires more than one million factory workers in China to produce most of world’s iPhones and iPads. The Wall Street Journal has noted in 2012 that at Foxconn’s plant, Chinese employees usually take a 12-hour shift and work six days a week, while earning less than $17 per day—which is not possible under American labor laws.

President Obama, at a dinner in Silicon Valley, asked Steven Jobs if iPhone could be made in the States, and he answered clearly “those jobs aren’t coming back.” After Jobs passed away, I often read a quote on Facebook saying, “10 years ago, we had Steve Jobs, Bob Hope, and Johnny Cash. Now we have no jobs, no hope, and no cash.” 

Steven Jobs, rather than giving you a job, contributed more to America’s unemployment rate.

The Smartphone Communication: So Close and Yet Far Away 
After adopting farming, Childe argues that human beings built social networks as the next revolutionary step. Farmers gradually lived together, composing kin-based groups, and forming a society in which people are closely connected. The use of Smartphones has also transformed social network, but in a paradoxical way, which people seem to be closely connected by Smartphone but in fact not.

By using Smartphone, people can share their information on apps like Facebook, Instagram, Whatsapp and twitter. However, scholars have noticed many side effects of “sharing” too much.
Last year, Forbes reported a study saying that Facebook users frequently felt jealous as their “friends” posted excelling photos. Such negative feelings result in a “spiral of envy” as users taking posts for self-promotion.  

Also, social apps may downplay your networking instead of facilitating it. A post on wall or a tweet does not promise communication. We usually suppose all the friends will read our posts, but, in real situation, most of your Facebook friends did not see it at all.

Moreover, a “like,” click it does not mean they really like it. “It may create an illusion as if you are communicating with one another” noted by a doctoral student at the School of Communication, “but you could be making yourself more alone as software and algorithms increasingly control what you’re doing on social media.” 

Although Smartphone enables people to stay connected, it can also in turn broaden their distance to reality. Recently, a friend who is an academic philosopher and teacher said, “People are just putting fun images of themselves. If someone looks at these images, and judges them as 'fun and outgoing', are well really communicating with each other? It seems like these images are doing all the talking between us.” We are not in touch with real people, and the images take away from real dialogues. Thus, viewing such images can make a person feel isolated.

Furthermore, I doubt if the posts on social apps can represent one’s personality in real life. Do we update what we want others to see, or do we update what others want to see? I am afraid many of us often do the latter unconsciously. We prefer to post those fun photos that can participate in the spiral of envy, as if creating illusions about our lives, or, what’s more, a personality that only exists in cyber space. In the end, people can only express their cyber identities by images or tweets under 140-character limit, instead of making in-depth statements for a complicated human being who is holding the Smartphone. 

Does Smartphone Make Our Life Better?
Smartphone is a revolutionary invention to human economy and social network, but I am worried the negative impacts it casts to job market and social-network. I witnessed how Smartphone and all the other things become important parts of our campus and classrooms, but many of our students use Smartphone without knowing the tremendous impacts of it. My friends teaching at the School of Communication used to complaint, “I was demonstrating the mechanism of how a Smartphone works, but my students did not listen and just checking their Facebook.” As a college student, prepare a Smartphone for classroom may not be a must, but it is necessary to understand the serious game of phones that reshapes your subsistence and social life.

P.S. An edited version of this article is published on UH's campus-wide newspaper, Ka Leo, Issue. 15 Volume. 109, September 15,  

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